A variety of resources – toolkits, posters, messages – are available to help mark the week, raise awareness of Kinesiology and show support for the millions of people who would benefit from having an active lifestyle, and/or are currently living with a chronic disease, osteoporosis, or diabetes.
To help people understand Kinesiology, to help guide its development and focus our marketing efforts, we have created a consistent Kinesiology story to tell:
Kinesiologists are to people human movement specialists that use science and research to offer movement as medicine to any Canadian with a health or fitness goal. They provide a hands-on, thorough and personalized approach, to treat injuries, and medical conditions, in an era where many practitioners spend less time with each patient and machines are performing more of the treatments.
Kinesiologists connect with people to give more Canadians the opportunity to live a better life through movement. They share their passion for bringing a proactive, integrated and supportive approach to health in Canada.
Kinesiologists appeal to people as an alternative to pharmaceuticals. They are covered by insurance (in some workplaces), have a degree and are highly-qualified. They work with any age, size, gender, background, ability, and do so in your space. Kinesiologists take the time to educate and teach how to maintain your health after the program is complete.
Kinesiologists reach the hearts of people as they take time to understand your circumstances and goals, support & encourage you, see your potential, believe in your ability to restore your life or reach your next level of performance, they take a big-picture approach to health.
CKA/ACK invites Kinesiologists to use these phrases in promoting their services.
Kins help to reduce health care costs in Canada. They have an important impact on health, and on the economy; physical inactivity has been implicated in at least 25 chronic health conditions, including diabetes, heart disease, stroke and some cancers (publichealth.gc.ca, 2012). In 2009 more than $2.4 billion, or 3.7 per cent of all healthcare costs, were attributed to the direct cost of treating illness and disease linked to physical inactivity (Jansen et al., 2012). The financial impact of poor health amounts to a loss of more than $4.3 billion to the Canadian economy, and the negative repercussions of inactivity costs the Canadian healthcare system $89 billion per year (2013).
Materials are available for you to use in promoting activities to promote Kinesiology, World Diabetes Day and Osteoporosis Month. Visit:
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